Digital Marketing and E-commerce Resume 2025

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Objective

Seeking digital marketing specialist position. With over 20 years of experience in SEO, social media marketing, email marketing and product optimization, I’ve developed 8 figure brands from the ground up.

Technical Skills

Proficient in: Photoshop, PremierPro, Google Drive, Google Meetings, Zoom, Shopify, BigCommerce, Google Analytics, Spreadsheets, Word, MailChimp

Experience 

Barefoot Digital Media Solutions, Seo and Digital Marketing 2009 - Present


 
  • Interpreted Google Analytics user interface, website and conversion rate optimization
  • Consulted with direct consumer e-commerce brands to build actionable strategies
  • Set up and optimized Shopify and BigCommerce website structure, product images, product description, and product video
  • Facilitated and managed direct to consumer business (D2C) models
  • Incorporated pay per click (PPC) and Google Shopping advertising and management into actionable campaigns with $1,000,000 and more budgets
  • Created video content using specific demographic targeting
  • Controlled and optimized video content after post-processing and A/B testing
  • Wrote copy for social media postings for brands targeting specific campaign goals
  • Optimized website product title and description using target SEO keywords based upon the brand’s goal
  • Managed team webcam business meetings, campaign direction, incoming supply logistics, and product launch meetings
  • Implemented cloud based workflow for remote jobs
  • Worked with outdoor related tent companies, outdoor footwear companies, camping gear companies, and backpack companies
  • Consulted with outdoor influencers who use blogs, Tiktok, Instagram, and Facebook
  • Optimized content for influencers with dramatic results effecting full structure of their independent brands


Activities 

Outdoor Retailer convention - Salt Lake City, Utah Strategize for upcoming sales year Connect with brands Marketing workshops Supply chain meetings Internal meetings Developed marketing related brand and influencer connections

Please feel free to Contact Me for inquiries